STRAUSS Tech Sneaker Spots
Old friends at Duncan Studio hit me up about working on some 2d looking spots with 3d camera moves for a new line of shoes from Strauss. With multiple shoe variations and a limited budget, we tried an AI workflow to generate various styles and integrate into these fun flythroughs. An eye-opening compositing process began- figuring out how to take advantage of the strengths of AI image generators, while still being able to address specific notes and iterate changes.